Media monitoring is the only verifiable method of key message tracking for the evaluation or ROI on media campaigns. The internet has given a wider and potentially more responsive audience to these campaigns, but at the same time has made it more difficult to track the results of a media release. This 'Invisible Results' problem causing a lack of recognition for successful campaign, as well as restricting the ability to focus a future message where it will count the most.

Inside Media provides 'Key Message Tracking' to media firms globally, producing strong and reliable reports of the location and key figures for each and every media campaign recorded. Clients of this service forward a copy of their media release to Inside Media, and begin receiving results right away. Reports of the appearance of the release are forwarded as frequently as required, with cumulative statistics of the campaign

Comparative evaluation of the key message is also available, relating competitors and geographical information to produce competitive message precedents. Clients can use source and competitor keywords or messages to define their own success,
or prepare new campaigns based on historical competitive and industry work. An archive of past campaigns is maintained for future use, and data is available globally 24 hours a day for review and analysis.