Evaluation of anything is accomplished by analyzing the characteristics of the item, and deriving certain conclusions based on the available information. Inside Media delivers statistical evaluation of articles based on the characteristics of the article. This quantitative evaluation allows for further insight into the nature of the article, paving the way for more sophisticated and in-depth evaluation of the message itself.

Article data is collected throughout the monitoring process, and is delivered to the client for quick and easy assimilation into existing evaluation of media. Article size, number of words, date, source, byline and many other quantifiable characteristics are drawn from the article for future use. For example, a client is able to bring up a list of articles that mentioned their brand and a competitor's brand, or how many articles were written over a period of time by a certain journalist.